SEO What is it, and why do I need to care
A quick Google search for SEO will turn up all kinds of conflicting information about what it is and what it isn’t. When you’re starting, the most important thing to understand about SEO is that it’s simply the process of getting your content to rank highly in search engines.
If you think of SEO as merely getting your work high up on search engines, it makes sense. All content is vetted through a close team of moderators to ensure it’s professional, and any spammy or duplicate content is swiftly deleted. Never, ever publish anything under your name if you’re new to inbound marketing. Your brand will cause pages to get indexed with keywords removed, so it’s utterly useless on search engines.
You can set up your domain name directly with Google and get search rankings on the first page of Google’s index. Another popular and free way to test out your brand in Google is through the Never Matcher.
There’s real power in getting a domain name to rank first for one or two search queries. One of the best ways to do this is simply by getting your blog to rank on the first pages of Google search results — it takes a little time, but the payoff is enormous.
If you’re new to SEO and think you need to get high up on search engines, it might seem counterintuitive to spend a considerable amount of money on Google Ads, which is all about SEO in a nutshell.
On the surface, it appears that you need both to rank high on search engines. SEO is incredibly beneficial for your content, and Google Ads has a direct correlation with high Google rankings.”
It’s not quite that simple. If you’re new to inbound marketing and are trying to rank top 10 results on Google for one or two keywords, you may have already been spending a lot of money with Google Ads.
How does Google work to determine search results?
Google is a search engine, so it has to know how to find the best search results. Google uses algorithms to determine search results; these algorithms look at the information available about the topic, the number of websites that link to a page, how many times the page is shared on social media, and the freshness of the page factors. When I first started writing on this platform, I assumed this was how it worked. And I was right!
Once you understand how Google’s search engine works, you can go about using this great engine to your advantage. And after you know how the search engine works, you can use it to your advantage by finding brilliant keywords that boost your search engine, following backlinks that bring more traffic to your page, and much more.
We’ll start by going through what keyword research is.
Keyword research is a data-gathering technique specializing in gathering data about the meaning, use, popularity, and demand for keywords.
By looking at the parameters of competition, difficulty, and presence of competitors, examining keyword difficulty, looking at the number of indexed sites, keyword mentions and section headings, and more, you may be able to get a clue as to how intense the competition is. Thus you can redirect your efforts towards more effective keywords.
Keyword research is not a science, nor is it based on any data. It is merely based on the science of knowing what a keyword is used for. To do keyword research, you first need to know what topics matter to your target audience and keywords relevant to those topics.
Yes, they vary by niche, but those are usually the main topics your audience cares about. To complete the keyword research, you need to know how to find relevant topics.
How does Google determine a web page’s relevance?
To determine a web page’s relevance, Google looks at a website’s backlinks. Backlinks are hyperlinks that point back to your website. These can be either direct links or links from a search results page. The more backlinks a website has pointing back to it, the more relevant it is to the search terms that people are using. Google uses your website’s links (direct and indirect) to see if any other web pages link to it. That gives it an idea of how reliant a website is on specific links. A web page with many links pointing back to it also has a high likelihood of being the most accurate source for the query.
When people type a search query into Google, the search engine first looks at all of the pages on a site on the web that answers the question. Finally, it looks at the page at the top of the results page because the search engine thinks it is the most relevant. After all, it gives people the most relevant match results. That is important to know since many old websites rely on them, and it is also why it is so important to have a good backlink profile.
Google didn’t invent this whole thing. Backlinks have been used for a while in search. However, it didn’t start gaining popularity until Google popularized it.
Backlinks can help your site to rank higher for specific queries or keywords.
In great detail, backlinks can be explained and improved with this excellent resource from Moz. What Moz is concentrating on is links without getting bogged down in complexity or numbers. I believe this is the way to go when it comes to improving your SEO.
Google Daily Check is a great tool to check your site’s backlinks. A good backlink profile will give a boost to your site’s ranking in the long run.
It is one of the most used and monitoring tools on the web today. You can check your backlinks using this link.
Why are keywords so important in SEO?
Keywords are the words you use to help people find your content. They’re the words that your potential customers are typing into Google to see you. And they’re the words you need to use most frequently in your content to reach your target audience.
Keywords are like a map. You want to know where to go in your prospective customer’s journey for you to land your customers successfully. Using keywords accurately, you can hone in on your ideal customers searching for what you offer. That will help you truly nail down the specific audience that you’re becoming a content creator. Now, the one factor that most people fail to utilize with keywords is social proof. Snapchat, for example, recently conducted a survey and discovered that six out of ten users preferred their hashtags to other factors such as image quality, brand perception, and post timing. According to Snapchat, when a customer searches for something, they’re getting a lot of information. So you have to take full advantage of that information. By adding some social proof, you can gain the trust of your audience. If others in a specific niche share your content with a particular audience, you could have a massive advantage on your hands. It’s the foundation of Pinterest marketing — there’s a reason why other Pinterest users pin most Pinterest pins.
Three of the biggest mistakes people make with keywords are not establishing enough of them, not optimizing them correctly, and not using all they have. Most content creators forget to include their keywords because they either don’t include all their words accurately or misuse them. Then, they end up getting buried on Google results pages by websites that use keywords correctly.
Here’s what you should include your keywords in:
Now, here’s a question to ask yourself: Would you include all of the following under your main keyword? Most likely, no.
What are the technical aspects of optimizing for SEO?
There is a tone of technical aspects to SEO that I could go into, but I’m going to stick to the top 5 most important things.
- Make sure you have a sitemap.
- Make sure you have a rel=canonical link on every page that points to the homepage.
- Create a sitemap page and an urls.xml on every page. – Add offline keywords to every page.
- Add a few house rules on every page (don’t autopay video, don’t include map link, etc.) That will also help improve the site’s navigation, opening up search results to pages other than the main page.
- Add some informative text at the top of the page.
- Add a header image.
- Change the page’s colour to a dark background and colour codes to enhance search visibility in all apps.
- Use alt text, not image alt, inside links.
- Hashtags within image SEO (Hereford, etc.) will only work if already on a page.
- Use alt text to describe your page in the text area at the bottom of the image. Reduce white space, especially on the bottom of the image, to better stand out.
- Re-size images to make them download faster.
- Use alt text on images to improve user and web experience.
- Use alt text on definitions and glossaries (0–99%, ex: boutique vlog, vlog with shoes, etc.) to improve user experience, for example.
- Install Google Images, Facebook Pixel, and Bing Webmaster Tools.
- Use Page Speed Insights.
- Use the matrix to optimize your site for mobile experiences.
- Optimize site speed through Google Optimize.
- Use 3–4 keyword density profiles and monitor your competitive arguments at different keyword densities.
- Use Ahrefs and Moz for site speed insights.
- Use MX record for geo-tagging of images.
- Use Outbrain to collect our audience’s horizons and classify their interests.